Singapore is indeed one of Asia’s fine cities and a favored destination of most travelers from across the globe. Though small in terms of land area, this island city state offers a distinct world of boundless possibilities and experiences touted as “Uniquely Singapore.”
More than the shopping experience along the stretch of Orchard Road, the island resort getaway in Sentosa, exploring the wildlife even at dusk with the famous Night Safari, or grooving the night in Clark Quay’s urbane and trendy nightspots, Singapore also brings its visitors closer to the stars. Its year-round colorful line-up of festivals and other events make it a favorite performance venue of big names in the local and international entertainment circuit.
Just recently, this writer and a host of media correspondents from various countries in the Asia Pacific region had the chance to see Lee Min Jung in person, one of the lead stars of the hit Korean telenovela “Boys Over Flowers” which enamored most Filipinos, young and old alike. She was in Singapore to grace Sony Ericsson’s launch event of its Asia Pacific strategy as a Communication Entertainment Brand with its new mobile phones that blend the best in imaging, music, videos, and gaming.
“The Sony Ericsson C903 is perfect where I can take photos of my family, friends, and fans anytime, anywhere,” shares Lee Min Jung. “I also know that there is Facebook application where you can easily upload your photos. I can’t wait for Facebook to come to Korea.”
Another star in the event was Japan’s most worshipped, winsome street magician, Cyril. We were mesmerized by this French-Japanese street illusionist as he flaunted his seamless tricks and marvels of his magic that made him the top winner of the famous Olympics of Magic. He is also known as the world’s first “cyber-magician” as he gained international popularity by becoming the most downloaded illusionist on the Internet. With his upcoming TV Special on AXN this November, he will surely fascinate unsuspecting passers-by around Asia with his incredible illusions and spellbinding, fun character.
“I am delighted to blend my unique brand of story-telling to entertain audiences in Asia Pacific at the event,” discloses Cyril. “I’m delighted to be able to collaborate my magic with Sony Ericsson today to show off the ultimate best-in-class experience for the consumers.”
In the same breadth that these two Asian stars are trying to convey to make their loyal supporters be entertained as they communicate through their extraordinary flair and charming personalities, it is also Sony Ericsson’s strategic approach to delight its consumers with the objective: “Anything that you can imagine can be made real.” With this, three new mobile phones are to be showcased, packed with extensive content for the Asia Pacific market, and will be available in the fourth quarter of this year: Satio, the first phone to offer ninth High Definition (nHD) gaming, 12.1-megapixel phone camera, 3.5-inch screen and 16:9 widescreen format; Aino, where users can transfer videos, play, and all organize their music, photos, videos, and podcasts from the computer to their phone via Wi-Fi; and Yari, which debuts gesture gaming without pushing the buttons to make the moves in front of the screen, nothing to hold or twist, except the body.
“The fusion of Sony Ericsson communication technology and entertainment will deliver the ultimate user experience for consumers in Asia Pacific,” says Hirokazu Ishizuka, Sony Ericsson’s corporate vice president and head of Asia Pacific Region.
Bringing stars together in one venue made for what we all considered a “dazzling” travel experience in uniquely Singapore.